Advertising and Media Professional Indemnity Insurance

If your business is within the advertising or media industry then you need to have Advertising & Media Professional Indemnity Insurance.

Get a Quote online, read about the cover provided and why you need it, or Call our Team

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Advertising Professional Indemnity Insurance Policy Highlights





Typical Advertising Professional Indemnity Insurance Cover

  • Breach of contract cover
  • Any form of defamation including trade libel 
  • Infringement of intellectual property rights
  • Product disparagement
  • Negligent acts, negligent misstatement or negligent misrepresentation
  • Acting outside your authority 
  • Irrecoverable fees 
  • Misuse of information which is confidential or subject to statutory restrictions 
  • Breach of license to use a third party’s trademarked or copyrighted matter
  • Unintentional transmission of a computer virus
  • Dishonesty of employees
  • Breach of comparative advertising regulations 
  • Rectification costs 
  • Indemnity to principals 
  • Data protection defence costs 
  • Failure to protect against unauthorised access to systems 

What Professional Indemnity Risks Do You Face As An Advertiser?

Advertisers are often engage in long term relationships, working with brands over a sustained period of time. Professional Indemnity Insurance will minimise the impact of a problem. Hopefully this retains the client relationship going forward. Professional Indemnity Insurance helps to find ways to resolve the problem without an expensive legal fight. 

What Will Professional Indemnity Insurance Companies Want To Know When Looking At Advertising Risks?

In simple terms they want to know how big your business is and what you do! 

You will know only too well that no two advertising agencies are the same.  Insurers know that too.  With a few key pieces of information they can quickly quote for a policy designed to fit your business.

The company size can be established in two ways: 

  • The gross annual income of the company 
  • The number of partners, directors and employees. 

Insurers will want to understand how many relevant years experience that you have in the trade and may wish to see relevant CV’s. 

Insurers will want to understand the split of annual income gained from each activity that the organisation is involved in. This is because some areas are considered high risk.  And some areas are considered low risk from a claims point of view. 

  • Commercial Television
  • Corporate Identity Work
  • Database Management
  • Design & Creative Consultancy 
  • Direct Marketing (Inclusive of Mail Shots)
  • Event/Conference Organisation
  • Exhibition Design/Management 
  • Graphic Design 
  • Market Research
  • Multimedia Consultancy 
  • Production Of Printed Literature/Documents 
  • Public Relations 
  • Sales Promotion 
  • Telemarketing 
  • Website Design 
Advertising Professional Indemnity Insurance

Other Cover Available For Advertisers

  • Public liability
  • Products liability
  • Employers liability 
  • Office Contents and Computers
  • Cyber Insurance 
  • Management Liability insurance 

If you require any of the above cover, please get in touch with a member of the team. 

Claims Examples

An advertising agency created an advertisement.  It used a song that sounded as if it had been sung by somebody with a stammer. The Independent Broadcasting Authority warned the ad agency that the advertisement was bordering on being unacceptable. When the advertisement was finalised, the IBA decided that not enough had been done to adapt the song. As a result, the client refused to pay the ad agency, which cost the insurers £140,000. 

An advertising agency was responsible for booking advertising space in the national press. They were working in behalf of a retail store.  In error, the wrong four week period was booked. This resulted in the firm refusing to pay for the media spend. They also claimed financial loss for the loss in revenue from the sale. This cost the insurers £185,000. 

An organisation wrongly addressed mailings and did not complete the mailing packs. This resulted in the cost to insurers being £120,000. 

A price listing was being created by a media company for a pub chain in Scotland and England. Within the listing, the pricing for England should have been more expensive than for Scotland. The list was incorrect, as it had the Scottish prices for England. A claim was made for the loss of revenue. This cost the insurers £45,000. 

A market researcher used a specialist form to get their data encoded. However they misinterpreted the instructions. The resulting report was not checked. Therefore the client made a claim for the delay and the cost of recoding the data. This cost the insurers £35,000. 

A car manufacturer was redesigning their marketing strategy on their new special service contract, and involved a PR firm in the campaign. The product was badged with a name that was subsequently found to have been used before by another car company. the strategy had to be withdrawn and a claim for breach of copyright was made which cost the insurers £250,000. 

Professional Indemnity Proposal Form

We understand that your requirements may not be as simple as the questions asked on our online quote and buy system. Therefore we ask that you complete the following proposal form and send a completed copy to [email protected] A member of our team will be in touch with you shortly.