Streetwear Brand Volcom Sues Jay-Z’s Roc Nation For Trademark Infringement

The streetwear retailer Volcom is reportedly suing the US rapper Jay-Z and his clothing company Roc Nation for trademark infringement over its logo.

Volcom alleges that Roc Nation’s diamond-shaped motif, which is used in everything from Roc Nation clothing to records and headphones, bears a striking resemblance to its own gemstone logo, which has been used as the company’s brand since 1991. The brand claims that ever since Roc Nation debuted it in 2009, it has sent repeated requests for the logo not to be used. These have apparently been ignored.

In the lawsuit, which was filed on Thursday 31st March, Volcom states:

“While Roc Nation appears to have initially used the diamond only in combination with the words ‘Roc Nation’ it is now using the diamond log on its own, causing a likelihood of confusion among consumers.”

In addition to relying on his company’s professional indemnity insurance for this lawsuit, Jay-Z may also have to fork out in another case. He has been accused by the NBA of breaking the rules in relation to his part-ownership of the New Jersey Nets, and could face $30,000 in fines.

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